> Increase or cushioning off falling ARPU/APPU from
    voice services
> Faster time to introduce new revenue generating
    mobile data services
> User acquisition and retention with better choices of
    multimedia content
> Higher value add to enterprises through EAI of
   business applications
> Scaleable to stay ahead of competition

> Increase sales revenue by using mobile devices as
    productivity tools
> Offer mobile payment and retailing services
    through mobile devices
> Operator independent and faster reach to the
     high growth markets
> Provide direct marketing and CRM channel
    which is personal and immediate
> Ease of integration to existing business applications
    and data
> Focus on core business and market demands for
    products and services