The
m-Apps™
Platform offers
a win-win-win value proposition for users,
celcos and enterprises in
mobile commerce value chain. It enables
them to exploit better ROI for their investment
in existing infrastructure
and applications. |
Benefits
Increase
ARPU - Shorten
the implementation time to aggregate and integrate
more services to introduce to the market. Hence,
it leads to increased usage or data traffic that
directly increase the ARPU.
Mobile
Presence - m-Apps™ provides the crucial
connectivity to enable enterprises to establish
mobile presence for their Internet based services
to gain mindshare and sales in the new market.
Ease
of Integration - It helps to alleviate
many technical and commercial issues inherent
in connecting to mobile networks.
Immediate
- Mobility proves that convenience of anywhere
and anytime communication has a significant value
appeal to consumers.
Personal
Touch - Mobile users have a very up-closed
and personal relationship with their mobile phones.
It has a high recall and response rate. When a
mobile phone rings, it is answered! When a message
beeps it, it is read!
Cost
Effectiveness - Mobile users usually spend
their money for using the mobile services such
as downloading content and paying their bills.
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